There is currently a lively debate raging within the property world regarding the merits of traditional high street agencies versus Internet based estate agents. Local firm, Aston Knowles Chartered Surveyors and Estate Agents demonstrates that traditional property services are still in high demand.


On the 2nd January 2014 Aston Knowles took over of the prestigious offices of Knight Frank in Sutton Coldfield at, 8 High Street and has established themselves as a the go to agency for high end property in the Royal town ever since.

Sophie Bullock, Chartered surveyor and Director at Aston Knowles, says. “The UK property market is certainly experiencing growth and as a result we are too. Despite Brexit, we haven’t seen a negative impact on the property market as yet. Although there is a lot of talk about digital estate agencies within our industry, the fact of the matter is that buyers and sellers want a quality service from experienced and knowledgeable agents, particularly at the higher end of the market. When you make the decision to market your property it’s a life event and many find it a stressful time. You instruct the Agent you consider is best positioned to be trusted with your most valuable asset. You rely on that Agent to appropriately value your property and follow through to achieve the best price based on their recommendation. It’s this personal service and commitment to go the extra mile that we consider puts in best stead to achieve our client’s goal. If we can do this whilst making the journey as pleasurable as possible for our clients then we too have achieved our goal. Communication, proactivity and client care are the fundamental traits that we consider makes a traditional agent stand out over and above that of an on line agent”.

Sophie continues, “Your agent will undoubtedly have marketed homes like yours in the past and each home will only have been bought by one person. Therefore if 12 people viewed a property then there are still 11 out there who are looking for a property of that style in that price range. That’s a very valuable pool of potential buyers.”

Sophie concludes, “A good estate agent will play a very important part in managing the sales process. There is no substitute for using a trained negotiator. Agents know the value of patience and not losing sight of the objective. It is always in your agent’s interest to get the very best price for your home. On a final note there are often hidden fees with online agents i.e. you may find that you are contracted to use their conveyancing services and that can be very expensive.”

Aston Knowles has high hopes for the coming year despite what’s being said in the press about the UK’s housing market – with an imbalance in the availability of quality property compared to the number of hopeful purchasers in the market place, the firm is committed to sourcing the best properties in the most affluent areas to meet buyers demand.

With a strong team combining experience, local market knowledge, good ethics and in house marketing expertise, Aston Knowles have positioned themselves to make a difference in the prestigious, Sutton Coldfield property market traditionally and digitally.



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