First impressions count and this is especially true of the premium property sector. At Aston Knowles we know capturing your property in the most effective way is the key to securing more enquiries, more viewings and ultimately making that all-important sale. With this in mind and our combined 60 years of expertise in the property industry, we recommend all our clients invest in booking a professional photographer to take their property photographs as this can dramatically upsell your viewing to offer ratio.
Timing is everything and photographing your property isn’t something to be rushed. Your images should give buyers the wow-factor and a quick smartphone image just isn’t going to showcase your property in the same way a professional image will. It’s an industry secret that the most effective time of year to take your property images is in the Spring. The time of day and natural lighting can make a dramatic difference to the appearance of your home and so working with an experienced photographer to plan the most effective time to capture your property’s interior and exterior is essential.
We’ve touched upon lighting and this really does make a significant difference in helping to upsell your property. Eliminating any artificial lighting makes for a more organic and natural shot and allows all the features of your property to be seen clearly and in the most impressive light.
Less is more. Your photographs need to draw a potential buyers eye to the space. When planning for the shoot, remember to take a little time preparing your rooms. They should be impeccably clean, have minimal clutter and entice buyers to want to explore further. These images need to evoke a feeling to drive people to enquire and at Aston Knowles, your agent can assist with the preparation of your rooms from adding fresh flowers, to furniture staging.
For estates and larger properties, having drone footage offers a striking additional tool to compliment your static images. A carefully edited video will not only highlight the scale of your property, but also showcase the location and lifestyle of the area, thus creating an emotional response from buyers.
Here at Aston Knowles, we have access to a professional design studio to create the highest quality marketing material for your property. Our in-house PR team allows us to ensure expansive media coverage and so having a set of professional photographs to upsell your property means you’ll have more opportunities to market the sale of your home including social media and editorial exposure that will give your property a greater reach.
To discuss your property photography requirements, please contact Aston Knowles on 0121 362 7878.